If the keyword is "measure" then we might as well measure everything.
When creating the entire brand, the engineering aspect was an important one. It came up during the branding sprint as a potential company value. Every element of the visual design is well thought out, measured, and in proportion to other elements.
Conservative colors and a call-to-action.
When choosing the colors for the brand an important aspect was to signal that this is a serious, innovative, market-leading company. Dark pastel green colors carry this message but are less attention-grabbing, so we needed a call-to-action color as well that can be used both online and on prints.
An umbrella brand designed to allow growth.
The company ‘Alap Inspektor’ is part of the ‘Alap’ group. The company wants to break into other sectors later, so the logo was adjusted to work as a group logo as well.