Hi, I am Matt!
I’m a UX and product designer passionate about creating simple, meaningful digital experiences. My work is rooted in user research and data-driven insights, always aiming to bridge user needs with business goals.
Coming from a background in visual design and art direction, I combine creativity with strategic thinking. Over time, I’ve expanded my focus to brand strategy, product design, and mentoring initiatives to help upcoming designers grow.
/ Experiences
Fintech / 2024-
Senior designer - BrokerChooser
I’m a UX/UI Designer at BrokerChooser, leading end-to-end design from research to delivery. I worked on innovative AI-driven features and a comprehensive portfolio tracker, creating user-centered solutions for a global audience in the financial domain.
Challenges
Understanding a complex financial market and fostering user trust
Making all design decisions data-driven
Designing for a global audience with diverse cultural perspectives
Owning end-to-end UX/UI processes
Collaborating effectively across multiple teams
Continuously monitoring and adapting to evolving user needs
My role
Planned and executed UX research using qualitative and quantitative methods
Collaborated closely with tech and data teams
Maintained and evolved the design system
Contributed to the introduction of innovative AI-driven products
Ideated and designed new features, supporting the product roadmap
Aligned design decisions with business goals, improving CTR and user engagement
Education - Healthcare - SME / 2019 - 2024
UI/UX designer - Freelancer
As a freelance UX designer, I worked primarily with my own clients in the Hungarian SME sector, while also collaborating with several hospitals and the University of Debrecen. I acted as a subcontractor for development companies and marketing agencies on various projects.
Challenges
Led entire design processes independently from the ground up
Delivered cost-effective solutions for startups and smaller companies
Maintained constant communication with stakeholders throughout projects
Planned thoroughly from the outset due to limited opportunities for post-launch follow-up
My role
Led full design processes from start to finish
Conducted stakeholder interviews and user research
Created complete branding and developed strategic design directions
Proposed service design solutions to improve user experience
Designed and finalized digital products for development handoff
Collaborated with developers and participated in debugging to ensure quality delivery
Media / 2018 - 2019
Art director - RTL Hungary
At RTL, I coordinated the work of different departments and designed the visual aspects of campaigns tied to TV shows. I created both online and offline advertisements and also redesigned internal digital products.
Challenges
Coordinating work across multiple departments and aligning online and offline assets
Developing campaign messages and visual concepts from scratch
Adapting creative materials for a wide range of platforms and formats
Collaborating with and directing celebrities during photoshoots and filming
Maintaining brand consistency across diverse key visuals within the umbrella brand identity
My role
Designed campaign concepts for TV shows in collaboration with a small brainstorming team
Visualized and tested campaign ideas across multiple formats
Organized and directed photoshoots and filming sessions
Prepared creative assets for various platforms and internal teams
Redesigned internal digital interfaces to improve usability
Created logos and key visuals for new products and initiatives
Marketing - Social media / 2013 - 2017
Art director - Tricky Communications
I primarily focused on designing digital products, including campaign microsites and social media activations. I also led a team of three designers, ensuring high-quality creative output and smooth collaboration across projects.
Challenges
Working during the early days of social media, when most content and assets had to be manually crafted due to a lack of tools and automation.
Designing for very different brands and target audiences (e.g., Max Factor, Nikon, Absolut), requiring tailored creative strategies.
Creating impactful digital and social campaigns despite limited budgets, as brands were still hesitant to invest heavily in these channels at the time.
Ensuring consistency and innovation while adapting to rapidly evolving digital trends.
My role
Designed the visual identity for campaign messages, including both graphic and video assets.
Mentored and guided a team of 2 designers, providing creative direction and quality oversight.
Collaborated with developers, ensuring smooth design handoff and implementation.
Created web and brand design solutions, complemented by UX processes to optimize user experience.
/ My friends
Figma
I’ve been designing digital products in Figma for several years and also use FigJam for collaborative workshops. Previously, I worked with Sketch and Adobe XD as well.
HotJar
I mainly use Hotjar’s screen recording feature to observe how users interact with websites. Occasionally, I use Hotjar polls to support user interviews.
Maze
I run usability tests both with my own users and Maze’s testing pool. Maze also helps me create surveys and unmoderated usability tests when needed.
Miro
Miro is a great tool for summarizing and synthesizing research findings. Whether I use Miro or FigJam usually depends on what the rest of the team prefers.
Dovetail
When I conduct many user interviews, I organize and analyze them in Dovetail. It lets me tag pain points and topics easily, making synthesis much more efficient.
Adobe
For non-digital product design, I rely on Photoshop and Illustrator, and occasionally Premiere and After Effects for animations. Exporting animations through Lottie makes it easier for developers to implement.
Tailwind
Throughout my career, Tailwind has been the most common CSS framework I’ve worked with. It offers a well-defined, clear structure that’s easy to understand while providing enough flexibility.
Chat GPT
There are countless use cases for LLMs, but most often I leverage them to create synthetic user personas based on collected research data. I then experiment with running tests on these personas before the actual user release.
/ Projects
King of the Layers
It began as a YouTube channel aimed at young and junior graphic designers, with a focus on showcasing the softer skills of the profession. This initiative was later expanded to include live and video courses, as well as a podcast series.
YouTube channel with live shows
Online and offline courses
A book about the business side of design
- Podcast talkshow with professional
Portfolio Nights
The purpose of the portfolio evenings was to provide emerging and junior graphic designers with the opportunity to present their work in a live setting. In today’s landscape, there are limited chances to learn and practice the art of presenting and defending design concepts effectively.