👋 Hi there!
I combine data-driven insights with intuitive design to create user-centered digital experiences. My expertise spans UX research, user flows, information architecture, and pixel-perfect UI design with accessibility in mind.
I design user flows and information architecture based on well-defined personas, ensuring intuitive and efficient navigation. I create wireframes and prototypes to validate concepts and conduct usability tests to refine new features. My goal is to deliver seamless experiences that meet user needs and business objectives.
I create comprehensive research plans, conduct user interviews and surveys, and leverage both qualitative and quantitative methods. When participants aren’t available, I utilize netnography to gather insights. I analyze analytics data and evaluate user behavior through screen recordings to identify patterns and opportunities for improvement.
I build complete design systems or adapt to existing UI frameworks to ensure consistency and scalability. My work includes pixel-perfect layouts, custom icon design, and a strong focus on accessibility standards. I create visually cohesive interfaces that enhance usability and align with brand identity.
I’m a UX and product designer passionate about creating simple, meaningful digital experiences. My work is rooted in user research and data-driven insights, always aiming to bridge user needs with business goals.
Coming from a background in visual design and art direction, I combine creativity with strategic thinking. Over time, I’ve expanded my focus to brand strategy, product design, and mentoring initiatives to help upcoming designers grow.
Fintech
Healthcare
E-commerce
Agency
Education
Background This project focused on redesigning a successful tech platform. The original brand specialized in reviewing Chinese products and operated on an affiliate model, but due to new EU regulations,
